Here's an example of 'optimistic' advertising (I'd call it blatantly misleading but you all know me). Read the sign carefully, especially the part about how long it will take you to get there.
The Martí gym franchise Sport City was all set to come to the Yucatan and compete with Exersite (Altabrisa mall). You can still see where that was going to happen across from the Hacienda Xcanatun at the entrance to a residential area of the same name.
Turns out that the local owners couldn't come to agree with the folks at Sport City and so that was the end of Sports City. Now, they've replaced the City part on all their signage with the word Center.
On this poster, plastered repeatedly on telephone posts in the charming hamlet of Chicxulub, Sport Center assures you that their gym is only 5 minutes away.
This is either a deliberate fat lie or they are so hurting for money that they recycled the signs that were originally going to be put somewhere near the Gran Plaza, which would have really been five minutes away!
All my best to Sport, um, Center.